SWIPE
The Times
Times Gin launch campaign
Iconic London flowers landed the gin in the capital but on their own were too masculine. Mixing in the lace and cloth added a softer edge and exotic taste cues.
Landor
London Calling
Landor London has a generous mix of nationalities. London Calling was our way of showing our mutual appreciation for the strangest parts of our city.
Funbunk
Branding
As a younger brother, I grew up under the shadow of the top bunk. Now my own kids sleep in a bunk bed and I want to make their bottom bunk worth fighting for.
Pure
Branding
I was given the opportunity to create a brand for a petroleum company that was willing to honour the source of it’s product. It serves an industry of liquid and metal, but living matter is the true heart of oil.
News UK
ADWEEK Superpano
The Unquiet Film series from The Times covers some hard hitting stories. Using the harrowing trial of Anthony Loyd and Jack Hill, to promote the Superpano as a format worthy of investment, was guaranteed to keep the reader's attention.
Betsafe
Rebrand
The world of gambling was missing a brand with bite. A brand with passion.
BMB
IPA Book
BMB is one of the nicest agencies I've had the privilege to freelance for. I was lucky enough to be given the chance to design a book to showcase their incredible culture.
Nespresso
Advertising
McCann were looking to renovate the way Nespresso advertised it’s blends. In light of rising competition, they needed to say we are the industry leaders.
Promotion
The sum of me
Recruitment agencies have played a big part in my career but this promotional piece allows me to get on the radar of the creative agencies I particularly admire.
The Times
Times Gin launch campaign
Mixing international flavours with international news seemed like a good idea but I'm not sure how productive the paper was after its launch.
The Drum
Designerati
Not sure I deserve it more than other brilliant creatives in the UK but I'm one of The Drum's top 100 Designerati. Monkey must have made a Shakespeare.
Sky 3D
Galapagos
It's not every day you get to work with Sir David Attenborough who gave you the planet and everything that lives on it. What a legend.
Philippe Starck
Hotel concepts
A Philippe Starck hotel deserves attention to detail in even the traditionally mundane items that surround you on your stay.
The Sunday Times
Tablet edition
This was Simon Davenport's concept. I was brought in last minute to art direct it.
Mercedes-Benz
Welcome pack
Buying a Mercedes-Benz doesn't mean you can walk out of the showroom with your purchase. This welcome pack gets posted out, while you wait, to start the new affair with your Mercedes-Benz.
Sky
Katie TV
The unstoppable Katie Price launched on Sky Living with a program designed to break down preconceptions and show her as the successful business woman she actually is.
The Sunday Times
Driving
With a new, faster, easier to use website in their pocket, The Sunday Times wanted a packshot to sell it. Fortunately they bought into a more interesting campaign than the one originally requested.
Mischcon de Reya
Promotional gift
This premier law firm holds an impressive gallery of art within their head office which led to an idea. Give their most premium customers a collectors piece with 10 prints from young artists destined for greatness.
The Sun
True Crime
The concept for the True Crime campaign came from the lovely interns working at CHI. As they were relatively fresh, I was asked to Art Direct the shoot with them so I played daddy.
Sky
Katie Press
To accompany the Katie TV promo, 48 sheets and press ads were shot to push the lady on a public going through drastic reality TV withdrawal symptoms.
News UK
Graduate brochure
The graduate brochure is designed to attract the brightest new talent by showing the News group has a lot more going for it than simply the newspapers.
JBL
Advertising
The redundant phono socket nagged away at me while working on concepts for JBL. Although it wasn’t to the brief it became the richest territory for entertainment.
Personal
Designer
An old camera, some designers and a rarely bright summers day made for a poster set.
Sky
Got to Dance
All four judges were arranged to appear as one solid unit but with individual poses specific to their dancing style (or just simply damn hot for Davina). The brief was to draw attention to the new judge, Aston from JLS.
Sky
Amazon exhibition book
Somerset House hosted the Sky Rainforest Rescue exhibition which showcased the work of Sebastiao Salgado and Per-Anders Pettersson. The book was designed to accompany the exhibition.
Sky
Believe in better awards
A call for entries campaign for one of the many awards initiatives put on by Sky, to reward employees who have gone beyond what's expected of them, and so benefit of the company.
Sherwood Interim Management
Identity
The logo was designed to show the alchemy of turning lead into gold, which is essentially the role of an interim manager.
Wire Sky
Promotional board
To get people's attention at the South West Design Exhibition, we decided to go phallic. It clearly stood out against the more traditional portfolios most of the other agencies put on display.
Sky
Rankin
The Rankin street exhibition heralded the first in a series of Sky Arts installations to hit Tottenham Court Road.
Personal
Blomster
Why waste energy hunting for food when your food can come to you?
Bunch
Made in Bunch
Bunch asked creatives around the world to make a range of characters based on their logo. This came together under the theme Made in Bunch and was collectively published in their book Bastardised.
Kaupthing
Private banking brochures
A suite of three private banking brochures was created to launch the literature style of the newly re-branded Kaupthing Bank. They set the standard for the rest of the banks literature.
Ipsen Getranke
Logo
The logo for this German alcoholic drinks distribution company was loosely based on a bottle opener.
The Sunday Times
The art of dining
Just one of the countless food promotions the paper feeds the nation.
Sky
Moone boy
Spy and Moone Boy launched at the same time and were the first of a new style of posters to use symbolism as a means to explain the theme of the show.
Mercedes-Benz
B-Class launch
A series of lifestyle shots taken for the online launch of the Mercedes-Benz B-Class to define the target market.
Sky
Consideration campaign
A series of ads designed to inform the major power base in Britain of the positive influence Sky has had on the country.
Sky
Spy
We were asked to run with existing assets for the Spy campaign due to very tight deadlines, but we pitched an idea that offered a lot more engagement and narrative with the promise it could be shot in time.
Sky
Britain & Irelands
Next Top Model
The hunt was the idea that fed the off-air, digital and the on-air promotion for the 7th series of Britain & Irelands Next Top Model. It came with a fashion twist.
Creation
Failed projects
I wanted a place for projects I liked but ultimately failed to become.
Sky
BIRO
Our department started a newspaper to promote ourselves and as an escape from the restrictions of the Sky brand. The brief was simple, do whatever you want, your inspiration is the humble Biro.
The Sun
Man V Fly
The Sun is nuts. They created an online show of minor celebrities going head-to-head with a fly. Slightly one-sided you may think but there's always the hope one of the celebrities may catch a tropical disease, which will make the world a richer and safer place to live.
Sky
Parkinson: Masterclass
Sir Parkinson is a classic and genuinely lovely to work with. His move to Sky Arts was celebrated with a campaign that gave a British legend a modern twist.
Efuah Boney
Promotional leaflet
Balancing body and spirit is at the heart of Pilates. This idea led the creative for the promotional leaflet for Efuah Bonney's Pilates studio.
Christmas
Cards
A series of Christmas cards printed using a nearly extinct Gocco printer.
Mercedes-Benz
B-Class launch
For Mercedes-Benz, the B-Class is the most versatile car in their range aimed at a younger, less affluent market. These images were used in the promotional material in the build up to the launch.
The Times & The Sunday Times
Cheltentham Literary Festival
The publications are the major sponsors of the biggest literary festival in the UK. It's a great opportunity to promote the brand and drive membership.
Sky Media
Channel Explorer
Making sense of where to place your media on Sky is made easy with the channel explorer.
© 2017. You are not permitted to use the work on this site without prior permission from Stein Olsen.